It is no secret that e-commerce business is tough and with the Covid-19 pandemic that has changed our shopping habits, the online business competition has skyrocketed. And my personal opinion is that this is not going away anytime soon. If we can trust Wolfgang Digital published data – average conversion rate of online stores is 1.84%. The number varies according to industries, however from every 100 people that visit your …
Can you recall the excitement upon entering an e-commerce shop to order the latest gadget and the surprise when stopped by a full screen popup asking for your email? The feeling is quite like being stopped by a stranger in a tight alley to be asked for a cigarette – unpleasant and unexpected. This can catch you by surprise, break your focus and even make you forget where is it …
Just came back from a new project of mine. I signed it up for Google Search Console (ex Webmaster Tools) and today got an email that began with “Products issues detected on..” and they gave me a list of these structured data warnings I should take care of: No global identifier provided (e.g. gtin, mpn, isbn) Missing field ‘brand’ Missing field ‘review’ Missing field ‘aggregateRating’ A bit later I learned …
